How about Zillow? Those "Video Walkthrough" badges in the corner of the listing that just make you (and the potential buyers and sellers who are researching the market) want to click on them?
The world is absolutely addicted to online video on both desktop and mobile. The insane growth of Youtube, a skyrocketing growth of TikTok in the teen market (which doesn't even have photo content - video only) , and the telltale statistic of US' companies ad spend finally being more than 50% online vs TV - all this in just past two years.
In fact - Facebook is rumored to be preparing to dive much deeper into offering a more robust real estate marketplace - and guess what - it's highly likely that they will prefer having videos of these rather than photography - in fact - they will HAVE to in order to compete with Zillow. (at least finally somebody will kick Zillow's ass)
Now ask yourself - do you want to be the agent that is ahead of the trend or lagging behind? To me being ahead of the trend is much better - because people who are in a hurry looking for an agent - are much more inclined to go to the guy who's videos they see online all the time - even if they've never spoken to you. Plus - it's just better to be the best, than being in the pack or worse off behind the pack, am I right?
I'm guessing you want your seller to feel like they're at a listing appointment with an innovative agent who is using all the tools available in the modern world - and don't want them to secretly feel like they're in a meeting with a dinosaur who's too cheap to invest into "the new normal" - a real estate video.
I'm sure you want them to talk about you to all their friends and relatives after their house is sold, correct?
I know it sounds harsh - but I don't want you to be one of those agents who's seller is laughing inside at the "we provide professional photography" slide in their listing deck - they see that coming from every agent! That's like saying "the agent will not get drunk at the open house" - they're not impressing anyone with that!
I'm no stranger to the world of video and this crazy growth of it - as we have handsomely profited from having the most efficient process for creating and editing real estate videos in our industry - and selling a whole bunch of them!
Because our clients see tremendous popularity increase in their markets - our videos are different than the rest - so they keep buying them! But there's one important caveat to us selling real estate video tours, or as I call them - Immersive Tours - to real estate agents. Let me explain...
For a real estate video strategy to be extremely effective - you have to have every single one of your sales and rental listings captured on video. This, in an ideal world, allows you to (warning, not what you expect here) :
1. Be able to showcase your previously sold portfolio in a consistent fashion during your next listing presentation and be able to tell the next seller that you, in fact, will provide an awesome video of the listing (I recommend you actually market this fact about yourself before the listing presentation - which will result in more listing appointments)
2. If you've got multiple listings and can't be in two places at once - be able to showcase an interested prospect a full version of your video to help them get excited about the home
3. Open yourself up to internationals and out of state buyers and being able to show them exactly what they are getting - because they know very well how well real estate photographs can be doctored up
4 (Really?) Spend thousands of dollars every single month on paying your videographers (hopefully - DB Nationwide is your real estate video provider 😎) because capturing every single listing on video can get super expensive!
Especially if you have rental listings in the mix - and you'd like to show those off to potential renters in a very convincing way - without running to open doors for every single one!
Now - what are you supposed to do? Look - I'm not suggesting that you stop investing in your business - and buying other people's time and energy while focusing yours on high level and more profitable tasks... Guarding your time and buying other people's time is exactly what's going to make you wealthy, and not as busy too!
What I am however suggesting, and this is exactly the same thing that I recommend to most our clients - is that you should hire out the large and luxury listings (especially since the pay off is going to be so high and you don't want to risk it) - and film the remainder of the listings YOURSELF! And we'll show you exactly how to do that - and only take 15-20 minutes per listing.
How about that?
Now - you might be instantly thinking - but wait a second - doesn't it take an immense amount of skill to film videos? Yes - it does take considerable skill - but think about this for a moment -
Have you ever learned something in the real estate world from a true professional? Maybe it was your broker who taught you how to have a flawless listing presentation, maybe it was another agent who taught you how to negotiate deals, whatever it was - remember that time when you were learning from your favorite mentor - a true pro at their art.
Now - think of the biggest piece of advice they gave you - that changed the game for you forever. Was that piece of advice a long ordeal that took you years to master?
Nope.
Because a true professional knows exactly what to convey for you to save years of time - because they've already spent those years doing it!
Now look - I'm not talking about you becoming a Hollywood videographer here, but when you learn it from pros like me and my team - and then couple it with your cellphone having a camera that has more capabilities than 99% of people will ever use - believe me - your videos will look amazing.
And if they don't look worlds better than what you are able to film now (or what some of the agents I know who are "saving money" by filming themselves yet never took the time to invest into some training - and make cringeworthy videos 🤦♂️) - if after studying this training material you're not a new type of real estate agent with a brand new superpower - we'll give you your money back - and you'll get to keep all your bonuses.
Besides - don't you think it's enough for photographers and videographers to always act like they know everything and not being able to have any of your own creative input into the process? It's bad enough they boss you around the listing just because they've got a big huge intimidating camera in their hands! (which speaks nothing about their skill level by the way)
Forget it when it comes to scheduling a videographer and a photographer for every routine non-prime listing that you have - it can become a nightmare! When you know how to do it yourself and learn from the best - you can have your destiny back.
Trust me - you can let your creativity flow into your business in a number of ways - and this is one of them. Before starting with real estate videos five years ago - I was a department manager at IBM - traveling across the world to sit in meaningless meetings for hours and waiting for free food, then barking at people when they don't stick to the agenda. Fast forward to now - I'm the authority on real estate video marketing in multiple countries! Not too bad!
The reason for this ability - is that each and every one of us is full of creativity that's hiding behind a ton of fear of the unknown - and the easiest way to make it known - is by getting trained and mentored.
Just imagine - you walk into a listing - you walk through it for a couple of minutes - you know exactly what shots you're going to film and you have the step-by-step process already in your head - and then you film the shots and boom! you're done here! The photographer can come in and do the "necessary" aka photos - without which MLS won't accept your listing - but you can focus on creating on the real differentiator - the video.
Then imagine the thousands of new people who will encounter your video when you follow the process that we share with all of our clients on distributing your video. You'll be making a ton of new friends and gaining fans in the market. Plus - you can now retarget them with cheap ads that will create appointments - which I'll show you how to do as well.
But wait, isn't the editing videos supposed to be difficult? Doesn't it require a bunch of software that I have to pay for and learn? Well - for this specific reason - that most tools are paid - we've chosen a tool that's free on both Mac and PC to train you on - and no - it's not difficult to edit once you see how it works and get your hands on it. It will take you probably 20-30 minutes to edit a video. Of course - if you're trying to be fancy - it can take longer, but we've got an awesome option for you for that.
Instead of having to edit the video yourself - which we train you how to do in the course and I think you will like this new ability very much - but you do have an option of sending the footage to our dedicated editing team.
Yes the same team who's produced over 500 of these - and get back a finished video in multiple formats, with amenities and their distance from the listing being highlighted via Google Earth (not offered by any other video company) and we'll even upload it to Zillow for you ourselves AND provide you with a link to put on MLS. All this - for just $77 per set of videos - which are back to you in 48 hours after upload! (full length unbranded for mls + full length branded for zillow + instagram teaser + instagram story+guide & tutorials on how to post correctly on social)
The decision is simple - if it takes you 30 minutes to edit a real estate video - and you value your time at more than $150 an hour - then it's a no brainer - upload it and forget about it - if not - edit it yourself - easy stuff!
Either way - whether you are editing these yourself, or just want to film and let us edit - you're covered. Doesn't this all start to make sense?
But wait a second - this course and training is not going to learn itself - you have to purchase it - study it - and I recommend you actually watch it twice - perhaps second time right before you're at a listing - that's why we didn't drag it on for hours and hours.
The course - is me - filming a real estate listing - in Dubai (so you're not distracted by which state or city in US I'm in) - while my team is filming the process and I get to show you and explain in detail exactly what I'm doing - both from third perspective and from the perspective of the camera.
The course includes:
